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Loop is a growth programme for founders of tech startups based in the south west of England.


Technology-based startup founders rarely come from a business background. Their expertise lies in the products and services they create. As such, grappling with the day-to-day challenges of running a company can be both distracting and frustrating.

Loop alleviates these issues by providing participants with exclusive access to a hand-picked panel of experts – each representing a different area of business growth. The idea is to provide practical, helpful advice across everything from investor relations to accountancy to marketing and PR.

The result? Founders end up spending less time trying to master these issues, and more time growing their business.


The Loop programme consists of ten sessions run over nine months, held exclusively for participants of the programme.

Each session focuses on a specific business topic and is led by the expert in that field from our expert panel. They are run as a roundtable event with all participants in attendance, and consist of a blend of talks, workshops and Q&A discussions.

1Product market fitNathalie AlpiTBC
2Product developmentNic AlpiTBC
3AccountingSandar MillmanTBC
4Winning grant fundingAlan GouldTBC
5Investor relationsTim MorganTBC
6HR & recruitmentNick DeanTBC
7LegalBen HarrisTBC
8Branding & marketingSimeon de la TorreTBC
9PRJoanna RandallTBC
10Business DevelopmentJack ThompsonTBC


Roy Millman

Roy Millman
Founder, Affecton

Roy is committed to helping tech businesses grow by applying his experience in accounting, tax and management consulting.

Roy is a Chartered Accountant with over 30 years experience in advising businesses. He has acted as mentor and coach for senior executives in FTSE companies, as well as startups. He founded Affecton in 2002 having worked as a tax partner at EY in Australia and London. Roy is a believer of turning ideas into action. Roy will be available as mentor to all participants throughout the Programme.

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Joanna Randall
Founder, Purplefish

Joanna Randall is an award-winning senior communications consultant and the founder and managing director of strategic communications consultancy Purplefish.

With 25 years’ experience in the public relations and marketing sector, her previous roles include head of PR at McCann Erickson and managing director of PR at ThirtyThree. Joanna, who has specific expertise in issues management and the crafting of multi-channel communications campaigns, was recognised as one of the Top 100 Influential Women in the South West in 2018 and is a dedicated mentor and diversity campaigner.

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Nathalie Alpi
Co-Founder, Cookies HQ

Marketeer, business manager and co-founder of CookiesHQ , Nathalie is the go-to woman for planning and strategic growth.

She has over 8 years experience working with companies that wish to scale, making sure every part of their business is accounted for including product, customer journey and team. Nathalie’s strength lies in her ability to provide clarity to entrepreneurs who are looking for actionable steps to achieve growth. With an infectious positive attitude, Nathalie will not shy away from confronting issues head-on and will make sure that no stone is left unturned!

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Simeon de la Torre
Founder, SIM7

A branding and messaging specialist, Simeon owns and runs the SIM7 creative agency, which is based in Bristol and has a roster of cross-sector clients.

Simeon has worked in marketing for over 20 years and prior to founding SIM7, was a creative copywriter working for national and international brands and agencies.

Simeon’s particular area of expertise is distilling an organisation’s proposition and values into a brand that is engaging and drives business success. SIM7’s mission is to produce work that isn’t just creative and attractive – it delivers quantifiable returns and has a transformative impact on a company’s bottom line.


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Alan Gould
Lightholm Consulting

Alan supports technology, engineering and R&D companies in proposal writing, project management and business improvement.

He specialises in the interface between government and SME’s: he has helped over 30 ambitious companies win grant funding, land government contracts and develop profitable products and services.  Working with big companies or government departments can be lucrative and doesn’t have to be onerous with carefully tailored processes that provide the right levels of compliance.

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Sandar Millman
Co-Founder, Affecton

Sandar is passionate about accounting, tax and innovation - a great combination to help tech startups.

Sandar has worked with SMEs and high networth individuals, specialising in accounting and tax, as well as management consulting for large corporate tax departments. Accounting shouldn’t be just about compliance. Good accounting helps you understand your business better and focus on opportunities for growth. Good tax means meeting HMRC requirements while taking advantage of available grants and tax credits.

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Ben Harris
Bevan Brittan

Ben has over a decade of experience of working in the legal sector and is passionate about working with start-ups and scale ups.

He has helped a large number of businesses raise finance through funding rounds, dealing with both small family and friends rounds through to series A venture capital fundraising. He regularly acts for clients on mergers and acquisitions, management buy outs and buy ins, joint venture arrangements and shareholder agreements.

Ben is a trustee and company secretary to St Werburgh’s City Farm and a director at The Bristol Cable, a local media co-operative.

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Tim Morgan
Founder, SouthWestern VC

Tim Morgan is the founder of SouthWestern VC.

He is an investor in and coach to early stage tech startups and develops personalised accelerator programmes for them to achieve better outcomes. Prior to this Tim founded London and New York based startup studio Mint Digital and exited Picklive and Stickygram. Prior to Mint, Tim worked in M&A. Tim has sold companies (including his own) for more than £150m.

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Nic Alpi
Co-Founder, CookiesHQ

Hustler, entrepreneur and tech fanatic, Nic is the co-founder and CTO of CookiesHQ, a Bristol-based software development agency.

From a very young age, Nic used his entrepreneurial mindset and technical skills to develop products for businesses and has often gone against the grain to provide outside-the-box solutions. Never shy of a challenge, Nic has built his company from the ground up and the testimonials from his clients and team members speak for themselves. A word of warning: Nic has a skill for card games so don’t challenge him to one!

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Nick Dean
Managing Director, ADLIB & TechTalent Academy

Nick has spent the majority of his career building ADLIB into where it stands today.

One of the UK’s only BCorp certified businesses of its kind, a technology, data, marketing and recruitment business with a mission and impact that goes far beyond recruitment. In addition co-founding and launching TechTalent Academy. A business that builds careers through the development of new tech skills and transforming companies with diverse talent. Finally he’s also co-founder of enable sales recruitment, a team who work with tech start-ups to build out their business development functions.

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Jack Thompson
Founder, Ginkgo

Jack is a Business Development Consultant who works closely with early stage founders on their growth strategy.

Over the last 15 years Jack has worked in a range of creative agencies and B2B tech companies, consulting at C-Suite level with organisations ranging from startups to multinationals. He now uses that experience to help his clients create and implement effective business development strategies and achieve their business goals.

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Applications for Loop 2021 will soon be open.

Interested participants in the 2021 programme are invited to complete the registration form before applications close on Friday 26th February 2021.